"Coach Reid is going to make Madden's job very hard," West said. "I don't know how they're going to put all this stuff in the game next year."
The Chiefs have invested plenty of coaching resources into building what arguably stands as the league's most creative offense. Reid continues calling the plays, but he also has help from associate head coach Brad Childress and offensive coordinator Matt Nagy creating the game plans.
But Reid's creativity in play design continues to bewilder even his own players.
"What he's doing is crazy," West said. "He amazes us every week we come in, he's got something new. How does he even continue to create this stuff?"
West refers to one of the most effective and copycatted additions to Reid's game plan. The Chiefs' offense lines up with a full-house backfield and puts a receiver in motion. A second receiver runs a jet sweep. Quarterback Alex Smith runs a read option, at which point he can hand the ball off to a runner from the backfield, hand off to a receiver running a sweep, deliver a shovel pass to another receiver inside or even keep it himself. The options keep the defense guessing.
Now West wants to grab a controller and run the play himself.
"But like I say, good luck to Madden next year getting all those jet sweeps and flips on the game," he said.